If you are not using Private Label TV, you may find yourself in the following situation.
A client or patient arrives at your office. They are seated in your waiting room and treated to a comfortable setting with TVs for entertainment.
As they wait, they look around and see signs, displays, and promotions for your products and services. They are immersed in your business and about to form a solid relationship with your brand -- then bam!
While they are watching the waiting room TV, they are presented with an ad for your competitor.
The TV you provided to give your guests a better experience just worked against you. The competitor’s advertisement cut into your guest’s experience, created a distraction, and interrupted the new brand relationship.
Your guest just saw a competitor infiltrate your business and break the bond you were working to form. Now ask yourself, “Is this happening at my office?”
Are guests seeing ads for your competitors while sitting in your waiting room?
The scenario described above is relatively common.
Many waiting rooms are filled with televisions tuned to local or cable channels, and most office managers don’t see the problem with this setup. It’s an easy way to fill a waiting room with entertainment.
However, if you use regular television programming in your waiting room, you are setting up a scenario where customers/patients may become audiences for your competitor’s ads.
There are a lot of problems with this situation.
- It passes engaged customer attention over to your competitors.
- It makes your business appear less professional and authoritative.
- It may make customers/patients question your business, products, and services.
- It may expose pricing and value gaps.
- It primes the guest for an awkward appointment if they’ve seen something in the ad that made your business look bad.
- It’s embarrassing for staff.
But these aren’t the only problems with airing public TV on digital screens in your waiting room.
What else is airing on your waiting room televisions?
Airing ads for competitors isn’t the only bad experience that regular television programming in your waiting room can create.
When you turn on television programming, you are not in control of the ads or the content. Without your knowledge, your screens could show content that is:
- Offensive or upsetting
- Non-age appropriate
- Illegally sourced
While televised news stories, commercials, and shows are aired on public stations, that does not guarantee that the content is suitable for all of your guests. Public television often pushes the limits of what is acceptable for all audiences. You can’t rely on public television being appropriate for your guests.
Also, airing public television can leave your business liable to licensing fees and fines. Laws that protect copyrighted material may apply to your television displays.
Providing entertainment in your waiting room isn’t as easy as turning on the TV. It can result in promoting competitors, offending guests, and even breaking the law. So don’t leave your content up to chance.
Why aren’t you using Private Label TV?
There is a way to stop competitors' ads and inappropriate content from coming through your waiting room televisions. It’s through the use of Private Label TV.
Private Label TV is custom entertainment programming that features a playlist of content you have approved.
Private Label television programming can include:
- Custom content you create
- Clips from popular TV shows, sporting events, and news channels
- Industry-related informational video clips
- Full episodes of TV shows
Programming can be customized around a theme to compliment the brand and target the customer. For example, in a hospital, health and wellness clips would be aired. In an auto repair store, sports and entertainment clips would be presented.
At Spectrio, we offer a full library of programming that includes industry-related content and network programming from The Tonight Show with Jimmy Fallon, The Chew, The Speed Channel, The Today Show, and more.
Providing this type of targeted, high-value content entertains your guests and decreases their perceived wait time. When customers/patients are presented with Digital Signage, they report a decreased perceived wait time by 33%. It even helps with promoting your business.
Private Label TV can also feature promotional and bonus content to get double the work out of your waiting room TVs.
You can stop competitor ads from airing while reinforcing your brand. Private Label TV programming can also include:
- Commercials for your business
- Promotional graphics highlighting your products and services
- Content wraps that feature your company branding
When you use Private Label TV, your waiting room programming becomes an extension of your brand.
It starts working for your business rather than against it. It provides entertainment for your guests while reinforcing your brand, marketing your products and services, and ensuring that your business is the prime focus in your waiting room.
So, are you ready to stop airing competitor ads and inappropriate content in your waiting room?Find out how to bring Private Label TV to your office by contacting Spectrio for a free consultation. We’ll walk you through the steps of creating your own custom contest playlist and tell you exactly what you need to upgrade your waiting room entertainment.