Bang Bang Burgers Makes Digital Upgrades
Charlotte, North Carolina-based Bang Bang Burgers serves artisanal burgers created from the highest quality Black Angus beef on hand-crafted brioche-style buns made from scratch by a local bakery. The restaurant prides itself on using locally-sourced ingredients, including its house-made fresh toppings, unique sides and craft beer that are all available through counter service to its customers.
The first Bang Bang Burgers location opened in 2013, and was such a success that Joe Huang, Bang Bang’s founder, launched a second location in 2018. To attract and keep customers returning, menus are constantly evolving; new menu items are added, others are removed, menu prices change, and special and seasonal menu items often occur.
Unfortunately, frequent menu printings are inefficient and not economical. Huang was looking for a flexible and cost-effective solution to change his menus quickly – to modify overings and prices instantly without having to go through the lengthy and costly process of designing and printing new menus.
Through a relationship with supplier Coca-Cola, Bang Bang Burgers was introduced to and selected Spectrio’s digital signage solution. Spectrio installed three digital menu boards at the restaurant’s first location, and then four digital menu boards at the second.
As a counter-service only restaurant, Bang Bang Burgers uses Spectrio’s digital menu boards to showcase its entire selection of mouthwatering burger and sandwich options, as well as sides, the kids menu and beverage selections. The digital menu boards also showcase the restaurant’s partnerships, featuring scrolling logos of Bang Bang’s local suppliers to reinforce their locally-sourced messaging.
Huang says he now makes menu changes digitally through just a few keyboard strokes, and can completely update the restaurant’s overings on the digital menu boards, website and POS within an hour. Before, a menu change would involve a graphic designer, long turnaround times, high printing costs and could even include the occasional typo.
If you think your shop could benefit from digital signage, contact the team at Spectrio today to discuss your options!