If you haven’t added video to your organization's marketing and communication plans, it’s more than likely that you are missing out, big time.
Video is rapidly increasing audience engagement, search engine visibility, the rate of social sharing, the impact of email marketing, and audience perception of brands. Marketing videos are becoming par for the course in everything from digital signs to out-of-home advertising to social networking.
If you aren’t using video, these video marketing stats will show why you are making a big mistake by failing to utilize this powerful medium.
1. 55% of people watch videos online every day
Video is already the most consumed type of online content today. Audiences prefer video over text and static graphics. If your organization is only communicating through those less desirable mediums, your message may not be getting through to audiences.
2. The number of hours people spend watching videos on YouTube is increasing 60% per year
If you think a lot of people are watching video now, just wait to see what happens in the future. YouTube released data that shows the amount of time people spend watching videos online is growing faster than ever. More people are watching video and watching it longer.
3. 65% of viewers watch more than 3/4 of a video
Audiences prefer to consume video, and when they do, they usually consume the entire thing. In a world where audience attention spans are short, video has proven to capture and hold attention. If you want your entire message to be heard, video is the way to present it.
4. Video drives a 157% increase in organic traffic from search engines
Video captures attention, and it also draws attention. The presence of video helps webpages show higher in search rankings therefore increasing traffic and visibility.
5. Online video accounts for 50% of all mobile traffic.
As the online world moves toward more mobile devices, it’s also important to note that video drives half of mobile traffic. Video is the preferred medium on mobile, and mobile is the preferred tool for connecting to the internet. This proves that the future of content is video consumed on mobile devices.
6. By 2018, experts believe that video will make up 79% of consumer internet traffic
Experts predict that the traffic from video will only continue to rise. This statistic shows that video will no longer be a bonus content element. It will be an essential content element. Organizations that fail to use video will miss out on being a part of 79% of internet traffic.
7. Social Video generates 1,200% more shares than text and images combined
Video drives traffic, and it also drives social sharing. It’s no longer enough to share text and images on social. Video is the medium that gains the most engagement, getting a staggering 1200% more shares than other static content.
8. The word “video” in an email subject line boosts open rates by 19%, increases click-through rates by 65%, and reduces unsubscribes by 26%
The impact of video stretches to email as well. In content-saturated inboxes, the use of video makes email marketing more effective as it increases open and click-through rates and decreases the number of unsubscribes.
9. Video can make conversions go up by 80% or more when used on a landing page
Video incites audiences to take action. When viewers see a landing page featuring a video, they are far more likely to move forward and follow a call-to-action. Landing pages with only text and graphics fail to maximize the potential reach of the content.
10. 4X as many customers would rather watch a video about a product than read about it
Landing pages with videos are powerful because audiences would much rather watch an informative video than read about it. Consumers prefer to learn about products by watching videos instead of reading text descriptions.
11. 59% of senior executives would rather watch video if presented with the option of text or video
The preference toward video also works with high-level decision makers. When presented with the same information through video or copy, more senior executives choose to watch the video. If your target audience is a high-level executive, video is the best method for communicating with them as it is the content medium of their choice.
12. 93% of marketers use video for sales and communication
As the previous stats show, video is a powerful tool for increasing audience engagement, search engine visibility, rate of social sharing, and the impact of email marketing. If you aren’t using video marketing, you are missing out on these benefits.
But worse -- if you aren’t using video, you falling behind to the companies that already are. Your organization falls into the 7% that is missing out on expanding your reach and effectively communicating with your audience.
13. 62% of viewers are more likely to have a negative opinion of a brand when they publish a poor quality video
While the benefit of video can be great, it can only be as powerful as the video itself. Adding a video to a website isn’t enough to create the results listed in this article. You need to have professional, high-quality video. Otherwise, audiences will be turned off by your low-quality attempt at using video.
These stats prove the power of video and illustrate why you can’t wait to incorporate video into your communication and marketing plans. As the popularity of video continues to grow, this digital medium will be essential to your ability to compete with and stand out from your competitors. Whether you're incorporating video into your digital menu boards or producing online content designed to connect with your audience, you'll soon see the power of video marketing.
So, stop wasting time wondering if video is right for you.
Get in the video game and schedule a free consultation with Spectrio representative to learn how our team of professional writers, producers, and designers can help you create high-quality productions that bring you the benefits illustrated through these video marketing stats.