Video marketing is the new trend, and everyone is doing it or telling you to do it. But is it right for your business? Can it really work for your business and goals?
If you aren’t sure if video is a good option for your marketing and communications plan, take a look through these scenarios. If your organization fits into one of these situations, it’s like that video may be the solution you are looking for.
If Your Social Media Engagement Is Low
Video is rapidly consumed and shared through social media. From early 2015 to late 2015, the number of video views on Facebook went from 4 billion video views per day to 8 billion video views per day (TechCrunch). If your social media engagement is low, video might be the answer to your problem.
If You Aren’t Showing Up in Organic Search
Search engines frequently show video results high in search rankings. In Google searches, video appears in 52% of results (SearchMetrics). Many of those results are pulled from YouTube. If you want more users to find you through search, creating videos that appear on both your website and YouTube will make it easier for people to find you.
If You Aren’t Getting Enough Traffic Online
People are consuming video more than ever, and it’s driving more than half of the internet’s traffic. 57% of consumer internet traffic is video, and that number is expected to rise to 79% in 2018 (BuzzPlant). If you aren’t using video, you are excluding yourself from half of the internet’s traffic. The longer you wait to get in the video game, the longer you still stay in the lower levels of online traffic.
If You Have Expertise to Share
When people don’t know how to do something, they go to their smartphones. 91% of smartphone users search for ideas and help when trying to complete a task (Think With Google). This audience largely wants video that helps them accomplish a task or learn how to do something. So if your organization has expertise or experience that can help people through a process, creating video how-tos is a good way to connect with a new audience.
If Your Sales Pages Aren’t Converting
Sales pages are more likely to resonate with audiences and create conversions when video is present. Adding a video to a landing page can increase conversions by 80% (Eye View Digital). If you’re getting traffic to your sales pages but failing to make conversions, it might be time to try video.
If You Want to Grow Your Email List
Videos are proven to increase conversions, so they are effective in pushing audiences to take a variety of actions, including signing up for a newsletter or opting-in to a lead magnet. 70% of marketing professionals report that video converts better than any other medium (CodeFuel). Leveraging the high conversion rates of video by using it in your opt-in may help you grow your email list.
If People Aren’t Opening Your Email Campaigns
Inboxes are cluttered, and people are ignoring email more than ever. But video can help your email break through the clutter. Using the word “video” in an email subject line can increase open rates by 19%, increase click through rates by 65%, and reduce unsubscribes by 26% (Buzz Plant). If people aren’t engaging with your email, adding video will help change that.
If You Have Great Products That Customers Aren’t Buying
Consumers like to research products before their purchase, and they love to use video to do it. 64% of consumers are more likely to purchase a product after watching a video about it (CodeFuel). If sales are sluggish for your products, adding a video to your sales page or retail end-cap may lead consumers to a faster purchasing decision.
If Your Staff Is an Integral Part of Your Business
Custom video production is the perfect way to show a personal, human side of your business. If you operate in an industry where your clients have high interaction with your staff -- such as in the healthcare industry -- video interviews and bios are a great way to introduce clients to your team. Using staff intro videos on your website will help new clients get to know your team and feel more comfortable working with you.
If You Have Loyal Customers and Clients
When you have loyal customers and clients, you want to share their message with as many people as possible. 72% of consumers say that positive reviews make them trust a local business more (Search Engine Land). Video testimonials and reviews make those recommendations more powerful. If you have raving fans, capturing their enthusiasm for your brand or business may bring in more clients who research you online before deciding to do business with you.
If You Want to Stay Relevant
Your competition is either already using video or planning on doing it soon. 69% of marketing, sales, and business professionals have used video marketing and another 31% plan to do so (Demand Metric). If you want to stay relevant and keep up with your competition, you can’t ignore this shift in content demands. Audiences, visitors, customers, and clients prefer video content so give them what they want.
There's good reason for all the hype.
Video marketing is the hottest trend, and everyone is doing it or telling you to do it.
And, now you know why.
The truth is video marketing isn’t hype. Using video will help your organization build deeper connections with your audience, grow your online presence, look more professional and current, and help you keep up in a competitive economy. Video assets are also flexible and reusable - the video you shot for social media might make a good fit for your digital signs or menu boards as well.
But if you still aren’t sure if your business is ready to utilize video marketing, we are here to help. Schedule a free consultation with a Spectrio team member and we’ll contact you to discuss your unique goals and help you decide if video is right for you.