As you set up your digital signage, you may want to breeze past the step of where to place your signs because it seems obvious to you. You place them on empty wall space, right at the entrance of your location, or in the middle of your waiting area. But digital signage placement isn’t as straightforward as you think.
Deciding the best place to position your digital screens requires both strategy and science. So, don’t rush your digital signage placement. Instead, use these tips to find the perfect location for your screens.
Digital Signage Placement Options
First, start by reviewing the options of locations where you can place digital signs.
Interior Walls and Columns -- One of the most common places where you will see digital signage is along interior walls and supporting columns. These signs are flushed flat against a surface or positioned at an angle to face the audience. They often include broad messaging and are placed in highly trafficked areas where audiences will see them as they browse the store.
Aisle Endcaps -- Smaller digital screens with more targeted content are often placed on aisle endcaps. This content usually relates to the nearby items and may include product demo videos and exclusive product information. These screens may be triggered by movement and controlled by customer interaction.
Freestanding Kiosks Throughout the Store -- Digital screens aren’t restricted to hanging on walls or existing fixtures. They can be placed anywhere in a location using freestanding displays and kiosks. These units should be placed in highly trafficked areas after the decompression zone (the first few feet of the store), because once visitors are past the decompression zone, they adjust to a new environment and are more likely to engage with the screens.
Customer Service Counters -- Digital menus with informative content are often positioned behind the checkout or service counter so waiting customers are entertained while they wait. This content should be upbeat and engaging and designed to shorten perceived wait time.
Waiting Areas -- Digital signs are useful in other areas where customers and clients experience downtime such as in waiting rooms and lobbies. These signs should feature content that matches the average wait time of the audience and can be a combination of entertainment and educational material.
Patient Rooms -- Signage can be used to carry on the entertainment from your waiting room to the patient room. Placing screens in patient rooms decreases perceived wait time, increases patient satisfaction, and gives you an opportunity to use the screens to provide multimedia educational material for patients.
Elevators, Changing Rooms, or Other Empty Spaces -- Many stores, offices, and business locations have unique areas, such as space near changing rooms or in elevators, where digital signs can be placed to capture attention in otherwise empty, yet highly trafficked areas.
Employee Areas and Break Rooms -- Don’t forget that digital signs don’t always need to be customer-facing. Screens can be used to inform and engage employees in staff break rooms and work areas.
Deciding Where to Place Your Signs
Once you have a few ideas about where you can place digital signs in your location, start to consider where is the best place for your unique business. Ask yourself:
- What path does your audience take through your location?
- What areas receive the highest amount of foot traffic?
- Where does your audience spend time waiting around?
- Where do you have extra shelf or wall space?
As you go through these considerations, remember that digital signage shouldn’t be placed in an area based on the fact that you have some empty space to fill. You don’t want to work your digital signs into your current design. You want to strategically place your signs so that a large audience will see them.
Tips for Digital Signage Placement
As you make your final placement decisions, consider the measurements of your signage locations. Make sure that your digital signs are placed where they are visible and easy to read.
Consider the Distance -- Measure the average distance from the viewer to the screen. Make sure the text and images are large enough to be viewed from the farthest distance.
Consider the Height -- A person’s field of vision is roughly 75 degrees below eye level and 60 degrees above, so place your screen within this vision range.
Consider the Screen Time -- Find the average amount of time your audience will be in front of the screen. Limit your content clips to that amount of time so your audience has enough time to see your entire message.
Figuring out where to place digital signage in business, office, or organization isn’t as simple as mounting a screen on extra wall space or in the corner of a two walls.
Science and strategy factor into creating the perfect space for digital signage that will catch and hold attention. So, if you are still struggling with determining the best place to position your digital screens, let us help.
Schedule a free consultation with a Spectrio representative to get expert advice on the best placement options for digitals signs at your location.