Interactive content is already popular among audiences, and as users become more accustomed to controlling their own content and creating custom experiences, the use of interactive digital signs will rapidly grow in popularity and use among organizations.
One study expects the interactive digital display market to grow to a $14.96 billion industry by 2020. As other organizations embrace this new and popular communication tool, are you going to join them or get left behind?
If you don’t want to fall behind and are considering interactive digital signs for your organization but don’t know where to begin, here are a few application ideas to get you started.
1. Help People Find Their Way
Static maps offer the same information to each viewer despite their need, but interactive digital signs provide information that is uniquely needed by each viewer. Instead of providing a map that has paths to all destinations, an interactive wayfinding map asks the user where they want to go, then provides custom directions for the user to reach their destination, eliminating confusing and excess information.
2. Run and Manage a Contest
Through the use of interactive digital signs, organizations can promote and manage contests where people provide their contact information to enter the contest. Collecting contact information from visitors, customers, and clients is extremely beneficial for organizations. With the information, organizations can contact and advertise directly to an audience who has already expressed interested in their brand, product or service which increases the likelihood of forming a consumer relationship.
3. Check In Patients
When patients enter an office, they want to immediately start their appointment. A prompt welcoming makes a patient’s wait time seem shorter and improves their satisfaction with a facility. To help expedite the intake experience for clients, offices can use interactive check-in kiosks that allow patients to enter their information and fill out paperwork as soon as they arrive. This improves customer experience and manages human resources as fewer people are needed for welcoming patients.
4. Educate and Explain
All companies have questions that are regularly asked by their visitors, customers, and clients. Answers to those questions are usually provided by pamphlets, customers service representatives, and tour guides. But with digital signs, inquisitive audiences can find the answers on their own. Interactive digital signs allow users to pick and choose content and find the information they seek.
5. Share Menu Details
Customers often want to learn more about food items before their purchase. Through the use of interactive content, restaurants can deliver a broad amount of information that they could not share on static signs alone. Users can use digital menu boards to learn more about food items and view ingredients, nutritional content, and even wine pairing suggestions. As people become more interested in the content of their food, this is a fun and helpful way to provide customers with what they need and want.
6. Deliver an Engaging Shopping Catalog
Another way to provide assistance to information-seeking customers is through a digital shopping catalog. An interactive digital sign can provide a shopping experience similar to that of an ecommerce site. The difference is that this digital catalog can be placed anywhere an audience may physically spend time. The interactive catalog can be used in a store where shoppers may want to further research products. It can also be placed at off-site locations such as advertisement boards near subway stops so riders can shop while they wait.
7. Demo Products
To provide even more useful, sales-oriented information, organizations can use interactive digital signs to provide demonstrations of products. Audiences who may be confused about the application of a product can choose to see different uses and sides of an item. Product demos can show how a product works, the results it produces, and what the item looks like from multiple angles.
8. Communicate with Employees
Digital signs are an effective and clear way to communicate with visitors, but they are also a powerful tool for connecting with internal staff. Employees can use interactive signs to update their teams and managers on project status, sales numbers, and availability. Signs are also a helpful way to provide continual training for employees. Screens placed around an organization with directions for performing certain routine activities can ensure that employees always have the training they need to complete their work.
9. Provide Games (and Promote Your Brand)
Digitals signage provides useful resources for organizations and audiences, and it is also a source of fun and games. Digital sign walls can be turned into giant game boards where users can interact with elements on the screen such as catching floating items, moving game pieces, and controlling on-screen characters. This is a fun way to use signage to create a point of interest for visitors and provide entertainment for all ages.
The rate of audience engagement with interactive signs, especially games, is high. Visitors enjoy controlling content and creating a custom experience. They are far more likely to pay attention to content on a screen when they can engage with it, which makes interactive digital signage the perfect way to subtly promote your brand while providing entertainment and information.
These are just a few ways that an organization can use digital signage to take their communication and audience engagement up a notch.
If you are interested in learning even more about the power and opportunity of interactive displays, get our complete guide on digital signage.
In the guide Everything You Need to Know When Deciding if Digital Signage Is Right For Your Business, we provide a detailed look at the benefits of digital signage, how to create a solid strategy that creates results, and a list of everything you need to bring signage into your business without stress or unnecessary expenses.