Screens are everywhere. From work to personal use, people today are caught up in a passionate love affair with all things digital.
As a business owner, you should be too.
In-store digital signage isn’t just for the Wal-Marts of this world. Technology has made hardware more affordable than ever, and choosing the right partner makes implementation simple and sustainable.
And no matter what the industry, digital displays help get your message across and create a lasting impression on the audience.
Here are 5 of the top benefits digital signage provides.
1. Digital Signage Grabs Attention
When I walk into a store, business, or office, the first thing I notice is the bright, vibrant, animated digital screen mounted on the wall (if they have one). And I’m not alone.
63% of people report that digital signage catches their attention .
Unlike Internet ads, television commercials, or point of purchase posters that people are used to tuning out, digital signage delivers an eye-catching, relevant message to those inside your store or office.
If you have something important to say (and chances are, you have a lot), make sure your message gets noticed by saying it through digital signage.
2. Quick and Easy to Update
We live in a world of rapid developments. Things change in a matter of hours, if not faster. Shouldn’t your marketing be able to keep up?
“Digital signage content is easily manipulated, changed, or enhanced, thereby allowing far greater flexibility, updating and “tweaking” of marketing messaging during a campaign rather than requiring a re-write or re-launch of an entire campaign” .
Here are a few examples of how a business' needs might change quickly and where Digital Signage can play a role:
- Rain or snow means a new sales opportunity for an automotive shop; Update your Digital Menu Board to promote wipers or tires
- A restaurant might need to update calorie information in order to be in FDA compliance
- A retail establishment might promote a flash sale or promote merchandise based on inventory.
- A health care specialist might need to make patients aware of new policies.
- A school cafeteria will want to promote it’s daily meals and pricing.
Think about your specific industry, and what needs might arise that you’ll need to quickly address. Whatever that need, digital signage helps you keep up.
3. Always Connected
These days, everything is connected to the Internet. So why shouldn’t your in-store advertising be?
Digital signage takes your menu, pricing, or product displays to the next level by integrating live news, weather, and sports scores. You can also build brand awareness by connecting custom messages and social media posts.
Can you imagine buying a print advertisement to display a single tweet? Think about how fast that information would be dated.
The world evolves rapidly in real time. Make sure your marketing can keep up.
4. Raises the Maximum Amount of Awareness in Your Store
If you have an in-store sign or poster, you can only say one thing at a time in that space.
Only. One. Thing.
One Thing is great if you’re One Direction. But you’re a business owner, trying to get the message out about your company so you can compete in a big box, big chain, global industry, dog eat dog world.
You’ve got a ton to say!
Digital signage transforms a single space into a multi-media, multi-message display. Instead of a single ad, you can share product information, pricing, employee bios, social media, photos, volunteer efforts, community outreach, and more.
5. The Power of Video
Video amplifies your message in a way that static advertising can’t compete with.
Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words !
Can you image how much printed media it would take to convey 1.8 million words?
With video, digital signage allows you to get more of your message across in less time. Plus, today’s consumers love video.
So the question you have to ask yourself is - why aren’t you using digital signage as part of your marketing strategy?