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30 Marketing Tactics to Use to Promote Your Business

Posted Oct 22, 2019, 8:00:00 AM

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Stop struggling to come up with marketing tactics for your business. We’ve compiled a list of 30 ways for you to promote your business, attract new customers, and bring existing customers back. 

To find the right marketing tactics for your brand, start by looking at your goals and your audience. Then, identify the marketing tactics that will be most likely to reach your specific goals and target market. 

For example, if your business is a teen clothing boutique and your goal is to bring more customers to your store, consider an Instagram marketing strategy (since many teens use Instagram). Or, if you run a spa and are looking to bring existing customers back, consider launching an email marketing campaign to target past clients. 

Keep your marketing goals and audience in mind, and review this list of 29 marketing tactics to find new ideas for promotions and campaigns for your business. 

29 Marketing Tactics For Promoting Your Business

  1. Blogging: Create and publish articles on your website that entertain and educate your target audience.

  2. Guest Blogging: Get in front of another website’s audience by writing articles and guest posting them on sites that target your ideal shoppers and buyers.

  3. Email Marketing: Create a recurring email newsletter and/or one-time email marketing campaigns and send them to contacts and past customers.

  4. Influencer Marketing: Reach out to social media influencers and top bloggers to see how they can help promote your brand, products, or services to their audience. (Read More: How to Get Influencers to Visit and Post About Your Business)

  5. Social Media Posting: Create a schedule for posting regularly on top social platforms that your target audience uses -- which may include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and/or Snapchat. (Read More: 32 Themed Social Promotions That Get Customers Engaged with Your Business)

  6. Facebook Groups: Try another side of Facebook by creating a group focused on a topic that is important to your target customers.

  7. Instagram Stories: Offer your followers an inside look at your business by sharing graphics and videos through Instagram stories.

  8. Social Media Targeting: Target interested prospects by promoting social media ads to people who have visited your website or engaged with your social profiles.

  9. User-Generated Content: When customers post photos or stories about your brand, reshare it to make them feel special and give your brand extra content to share. (Read More: User-Generated Content: How to Get Customers to Promote Your Brand)

  10. SEO: Optimize your website for SEO to help customers find your brand via search. If you run a brick-and-mortar business, leverage local SEO tactics to get even more attention. (Read More: Local SEO Tips to Promote Your Brick-And-Mortar Business)

  11. Pay-Per-Click Marketing: If you’re struggling to get your brand to show at the top of organic search results pages, use pay-per-click marketing to post search ads for keywords related to your business.

  12. Display Ad Targeting: Create banner ads that show your ads to audiences as they browse other websites.

  13. Video Ads: Create video ads and pay to place them before YouTube and Facebook videos to get your brand in front of online audiences.

  14. Business Directories: Add your business to directories like Yelp and Angie’s List to increase the chances that customers find you when looking for a business like yours.

  15. On-Hold Messaging: Make sure that when interested prospects call your business, they can find important information and are quickly directed to someone who can help by setting up an on-hold messaging strategy. (Read More: This Is What an On Hold Messaging System Can Do For Your Business)

  16. Contests: Host a contest that asks audiences to enter their email address or phone number for a chance to win and use it as a lead generation tool.

  17. Customer Loyalty Programs: Create a program that rewards customers for returning to you business again and again. (Read More: 5 Brands Crushing the Customer Rewards Game)

  18. Customer Referral Programs: Create a program that rewards customers for referring their family and friends to do business with you. (Read More: Boost Customer Referrals with These 8 Tactics)

  19. Direct Mail: Send postcards or promotional flyers via mail to zip codes that are near your business.

  20. Public Relations: Reach out to local media outlets to generate stories about your brand, and act as an expert to get interviews that showcase information about your products or services.

  21. WiFi Marketing: Offer free WiFi to in-store customers so you can collect leads when they sign in and promote your brand using custom splash landing and login pages. (Read More: 5 Reasons Why You Should Offer Free WiFi to Your Customers)

  22. Scent Marketing: Make customers want to stick around your business, drive certain feelings, and trigger memories by adding a custom scent to your business location. (Read More: Why Scent Should Be Your Next Marketing Strategy)

  23. In-store Events: Drive new and old customers to your business by hosting an event such as an open house, workshop, training, seminar, or VIP exclusive hours. (Read More: Host In-store Events to Bring More Customers Through Your Door)

  24. Webinars: Engage audiences with an online event by hosting a webinar that walks them through a topic related to your brand, products, or services.

  25. Speaking Engagements: Seek out conferences or events where your target audience will be and give a speech related to a problem your products or services solve. 

  26. Sponsored Events: Instead of hosting an event of your own, sponsor one that targets the same audience you are trying to reach.

  27. Overhead Messaging: When customers are in your store, connect with them through overhead messaging that allows you to share important messages, store hours, and upcoming promotions. (Read More: What to Say In Overhead Messaging)

  28. Overhead Music: Create an environment that is welcoming to customers and clients by adding a custom overhead music playlist that plays the genres and songs your audience loves. (Read More: 5 Key Questions to Consider When Developing Your Overhead Music Playlist)

  29. Digital Signage: Engage waiting or browsing customers with videos and ads promoting your brand, current specials or sales, and products or services they may not know about. 
  30. Product Demos: Show customers how to get the most out of your products by creating videos that show the items in action. (Read More: How to Increase Sales Using Product Demo Videos)

Create a Plan for Your Marketing Tactics

Now that you have ideas for what type of marketing tactics you want to launch, create a plan. Use our free content editorial calendar to create a plan that outlines all of your content and promotions for the year.