Blog

Transforming The Customer Experience

15 Ways Your Business Can Use Social Media During the Holidays

Posted Dec 27, 2016 10:00:00 AM

social media holidays retail.jpg

The holidays always create an atmosphere that is a little more festive, fun, warm, and exciting. So as your business approaches the season often referred to as “the most wonderful time of the year,” make sure you reflect the holiday spirit through your social media platforms. 

Use the holidays as an opportunity to humanize your brand, show off another side of your business, and connect more personally and warmly with your customers, clients, and patients. Here are a few ways you can use social media during the holidays.

#1) Change Your Profile and Header Images

Spruce up your social media profiles by adding holiday-themed frames or accents to your featured photos. Add a Santa’s hat to your logo or wrap Christmas lights around your profile picture. Change your header images to seasonally styled themes that use holiday colors or imagery.


ebay retail socials.png

To quickly make new graphics for your social profiles, check out the free tool Canva which has a selection of premade holiday images.

#2) Create Holiday Wishes Posts

Create graphics to send holiday wishes to your followers on social media. Canva also includes templates to create professionally styled cards.

#3) Schedule Holiday Posts

Don’t make someone on your staff responsible for posting the day of a holiday. Set posts using social media schedulers to go out on Christmas Eve, Christmas, the days of Hanukkah, and New Year’s Day and Eve.

Keep in mind that that average lifespan of a Tweet (the amount of time a Tweet is available for people to see in their feed) is an average of only 18 minutes, so schedule more than one holiday post on that platform.

#4) Share Company Photos

Use the holiday season as an opportunity to show parts of your business that are otherwise hidden from your customers, clients, or patients.

  • Share candid photos from your holiday party.
  • Show a behind-the-scenes look at how your business prepares for the holiday season.
  • Post images of your holiday decorations (or images of you putting up holiday decorations).
  • Capture and share images of your team giving back around the holidays.

#5) Create Company Videos

Take it one step further and create videos that offer an inside look at your business around the holidays. More than 50% of people watch videos online every day, so they are an excellent way to use social media during the holidays.  

#6) Go Live

You can keep it simple with your video marketing and cut out the editing and uploading process by going live with your videos.

Facebook, Twitter, and Periscope allow you to live stream events as they are happening. And, platforms like Snapchat and Instagram allow you to update a 24-hour story with clips and short videos. Use these live tools as an opportunity to connect in real-time with your customers and clients throughout the holidays.

#7) Ask Your Customers to Create Content

Let the sharing go both ways and ask your audience to post their own videos and images. Promote an incentive for customers and clients to share holiday content they create.

Starbucks ran the #RedCupContest which asked their customers to take a photo with their holiday Starbucks cups and share it on social media. The challenge helped Starbucks gain visibility on social media while giving their followers a fun way to get involved with the brand’s content creation.


starbucks retail socials.png

#8) Create Holiday-Themed Content Related Your Offerings

Use social media during the holidays to show how your products or services relate to the season. Create content that ties your offerings with the holidays.

  • A doctor’s office could create content about how turkey affects the body or how to avoid germs while at holiday parties.
  • A clothing retailer could create a style guide for the holidays and feature items from their clothing lines.
  • An auto shop could share facts about how much distance is between cities and the North Pole while connecting stats to information about cars.

#9) Promote Gift Lists

Another way to use content to promote your products and services through social media is creating gift guides. Create holiday themed guides and Pinterest boards that have curated lists of gifts for certain people (mom, dad, sibling, etc.) and interests (car enthusiasts, fashionistas, etc.).

#10) Cross Promote with Other Businesses

Look for other local businesses you can partner with during the holidays. Cross promotions double your exposure on social media because you have another business actively promoting yours.

So if you are a hospital, you could partner with a local retailer by giving your patients exclusive coupons to the store. Or, if you are an auto shop, you could sponsor a Santa appearance at a local mall. Pick a promotion and work with you partner to share it on both of your branded social media platforms.   

#11) Start a Holiday-Themed Hashtag

Centralize your social media around the holidays by using a hashtags that ties it all together. Create a phrase that you can use to curate all of your holiday related posts or messages.

This year eBay is using #GiftGoals as a campaign to spark conversations about finding the perfect present.

ebay retail socials 2.png

#12) Get Active On Holiday-Related Hashtag

You don’t have to restrict social media posts to hashtags you create. Get involved with other trending hashtags and participate in the conversations. Keep an eye on trending hashtags and jump in when you can.

#13) Create Exclusive Social Media Promotions and Deals

Reward your followers and give an incentive to others to find you on social media by offering exclusive social media promotions and deals. Provide links to special pricing and offers that are only available through certain social media platforms.

#14) Offer Customer Service Through Social Media

The holidays are a busy time for both businesses and consumers, so offer an extra helping hand through your social media platforms. Drive customers and clients to social media as an additional customer service tool during the holidays.

Related Reading: How to Integrate Social Media Into the In-Store Experience

#15) Promote Charity Initiatives

The holidays are a season for giving back so partner with a charity and offer a way for your customers, clients, and patient to get involved. Promote initiatives and direct your audience toward how they can participate.

Don’t Forget to Use Social Media During the Holidays

The holidays give businesses an opportunity to show a more personal side of their organization. So this year as you go into the holiday season, use social media as a way to make more meaningful connections with your customers, clients, and patients.

And, don’t stop here.

There are a lot of elements that go into creating a stellar holiday customer experience. So make sure you hit all of the major touch points by reviewing our huge checklist in the post “Is Your Retail Store Ready for the Holidays? Use This Checklist to Find Out.