When you organize your marketing plans and create a content calendar for your promotions and digital platforms, it’s easier to advertise your business. On our blog, we’ve been talking a lot about the value of building this type of editorial calendar.
Nearly two-thirds of consumers would be more likely to make a purchase from a brand that offers them interesting, valuable or relevant content1. But content production is labor-intensive - especially for small businesses. That is why you need to explore repurposing content for your marketing and communication plans.
Recently on our blog, we’ve been talking a lot about the importance of having an editorial calendar for your marketing and promotional content. We published a complete guide on how to create a content schedule and explained why every business benefits from having one.
We recently published a detailed look into what an editorial calendar is and why it is so important to a business’s marketing strategy. Now, we are going to show you exactly how you can create this powerful marketing calendar if you are in the retail industry.
In a recent article by The Harvard Business Review, two researchers aimed to identify a complete list of customer values.