When you organize your marketing plans and create a content calendar for your promotions and digital platforms, it’s easier to advertise your business. On our blog, we’ve been talking a lot about the value of building this type of editorial calendar.
Nearly two-thirds of consumers would be more likely to make a purchase from a brand that offers them interesting, valuable or relevant content1. But content production is labor-intensive - especially for small businesses. That is why you need to explore repurposing content for your marketing and communication plans.
Recently on our blog, we’ve been talking a lot about the importance of having an editorial calendar for your marketing and promotional content. We published a complete guide on how to create a content schedule and explained why every business benefits from having one.
In a sea of competition, the fight to stand out is an ongoing battle. You need to use every tool available to you to get noticed and remembered. So, if you aren’t doing it already, it’s time to start using a powerful customer connection strategy -- providing personalized shopping experiences.
We recently published a detailed look into what an editorial calendar is and why it is so important to a business’s marketing strategy. Now, we are going to show you exactly how you can create this powerful marketing calendar if you are in the retail industry.