Digital Signage means different things across different verticals. For some, it's a menu board displaying combo meals and side items. For others, it's something responsive that's designed to be touched.
While its uses are many and industry agnostic, one thing is clear - consumers are becoming more and more comfortable looking to, and engaging with, digital signage as a means of information.
The result is that businesses embracing digital signage win the attention and loyalty of customers in the digital age. Just look at the numbers laid out in this infographic.