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Why your retail business needs overhead messages

ID-10026564

If better sales are what you're after, in-store overhead messages should be a key component in your business strategy!

Studies show (The Checkout Issue 2.12) that 2 out of 3 impulse purchases are due to a promotion that a customer just couldn't pass up, and more than 60 percent of those customers purchase an additional 1 to 3 products.

So, how do you get your customers to make those impulse purchases?

If your business has overhead or background music playing during store hours, intersperse short marketing messages every 5 to 10 minutes. Not sure what to say in these overhead messages?

Here are 7 ideas to get you started:

1. Give customers information about specials and direct them to the correct store location.

2. Let them know what's on sale.

3. Tell them what's fresh.

4. Suggest add-ons to items they might already be purchasing.

5. Remind them about your valuable warranty or insurance program.

6. Promote holiday-themed items in the weeks leading up to a holiday.

7. Feature new items.

If you're interested in more information about Spectrio's overhead music and message services, visit our website, call us at 800.584.4653 x6382, or email us here.

Image courtesy of nuchylee /FreeDigitalPhotos.net

Tags: overhead music marketing

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