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Q&A: What should I put in my salon's on-hold messages?

ID-100114306By Tiara Luten, Spectrio Creative Consultant

 

Breathe in. Breathe out. Relaxing, right? Well, that’s exactly how your customers should feel every time they purchase a service from your salon or spa. But what if your clients could experience your salon’s heavenly aura before they even stepped through the door? What if they could receive important information and quality, world class service just by calling your business line?

At Spectrio, we provide our on-hold messaging salon clients with the tools to create branded audio solutions. Your establishment should exude a calming, tranquil, and serene atmosphere – not just inside your location, but even for your on-hold messaging system. It’s important for your callers to recognize your consistent branding, excellent service, and attention to detail.

Here are 5 cool ideas you can use to create engaging content for your salon’s on-hold messages:

Humor. Try a multi-voice message with a dash of humor to greet your clients. Give your customers messages with familiar scenarios to make them feel comfortable when they arrive for their appointment. And always remember to include your location’s address and contact information.

Personality. Choose a voice talent that has a soothing voice to give off the “rest and relaxation” vibe. The talent should reflect the ambiance of your establishment – cool, calm and safe.

Details. Your messages can describe your location’s interior and any amenities included at your salon, or new hair appliances, products, or procedures. Spas can list services like rejuvenating facials or massages, and nail salons should opt for describing the latest in trends and new nail colors.

Special Offers. Have any deals you’d like to share with your customers? Create messages that reflect your weekly or monthly specials and give out special “on-hold” codes to track your discounted services. Be sure to direct your customers to the salon’s website to learn more information about your services.

Message from the Staff. Hearing from some of your top stylists or even the boss will make any customer feel special. Record a message that personally invites your clients to try free product samples or to come in for a consultation.

 

Our company strives to provide you with great content, great ideas, and a wide range of audio and visual services to meet your salon’s needs. Whatever you choose for your on-hold messaging content, be sure to connect with your customers and give them the best you have to offer. And always remember, we’re here to help. Contact us if you'd like more ideas for your salon's on-hold messages!

 

Image courtesy of marin / FreeDigitalPhotos.net

Tags: on-hold messaging

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