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Q&A: How do I choose a voice for my brand?

Choosing a voice to represent your brand and your company can be a challenge, but here are a few issues you need to look at before making your final decision.

What is your company like? Energetic and fun, or straight business? Friendly, professional, progressive, corporate, or laid-back? Many voice talents can adapt to a delivery style but some have a more natural tendency towards certain styles.

What is the age of your audience? If they're young and trendy, it makes sense to choose a young voice they would associate with. Likewise, if you cater to an elderly clientele, make them feel comfortable with a voice that is trustworthy and age-appropriate.

What is the gender of your primary audience? This part is a little tricky and can vary wildly depending in your industry. If you have a lot of male clients, they may feel a stronger connection to a male voice talent. On the other hand, they might tune out a male and appreciate a female voice instead (and vice versa with female clients). Sometimes you can remedy this by using both a male and a female in an alternating style, to cover all your bases.

 

Here are a few keywords to think about when searching for the voice of your brand:

  • Mature
  • Steady
  • Kind
  • Youthful
  • Bright
  • Relatable
  • Polished
  • Sweet
  • Crisp
  • Sophisticated
  • Trustworthy
  • Authoritative
  • Upbeat
  • Welcoming
  • Warm
  • Strong
  • Light-hearted
  • Familiar
  • Full
  • Deep
  • Robust
  • Mellow
  • Casual
  • Stylish
  • Authentic

If you'd like to hear samples of voice talent with any of these characteristics, visit our website!

The creative staff at Spectrio has years of experience with voice branding and we are happy to recommend the voice(s) that would work for your company.

And if you're interested in more information about voice branding, give us a call at 800.584.4653 x6382 or send us an email.

 

(Image: phanlop88 / FreeDigitalPhotos.net)

 

Tags: marketing

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