Putting custom content on the waiting room TV in a medical office is technically as easy as plugging in a piece of equipment, so we’re going to answer this question with a “Yes!”
But before you spend any money on equipment, you’ll need to think about the content you want to display.
What kind of content do I need?
Do you want your patients to have the option to watch cable or satellite television while you maintain ownership of the screen? Adding a simple frame with your practice name, logo, or office information is a way to customize your screen while allowing patients access to entertainment options. A branded screen can also include elements such as a custom “ticker” to offer information without being obtrusive.
If you’d rather have a completely customized waiting room experience, your content options are limited only by your imagination! Skip the television feed entirely, and share seasonal health tips, current specials or promotions, import a social media feed from Facebook or Twitter, or show some of your best reviews and recommendations. You can even promote upcoming community events, and use your screen to “co-op” ads from other local businesses.
How do I create the content?
Once you’ve decided on the type of content you want on your waiting room TV, you’ll need to create that content. While it IS possible to use slideshow software to create your own content, that can be time consuming for your already-busy staff (and it doesn’t always look professional). We recommend using a service provider to create original content that works with your existing brand strategy AND your budget.
How does the content get to the TV?
With most equipment, your content can be updated remotely via the Internet/WiFi. If you have new information, a special, important health alerts, or seasonal content you want to share, a phone call or email to your service provider will start the process. When the new content is ready, you don’t have to touch a thing.
In conclusion…
If you have the proper equipment, you can put anything you want on the waiting room TV in your medical office! Spectrio has years of experience in the healthcare industry. We are able to create fantastic custom content for your waiting room TV that will keep your patients engaged, entertained, and informed – without breaking your marketing budget!
Have questions about our healthcare signage solutions? Contact us here, or give our team a call at 800.584.4653.
Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net