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3 easy marketing ideas for a limo or taxi cab company

Taxi cabWhether you operate a fleet of hundreds, or you own a small-town limo service, there are lots of ways to get business. But if all you do is place yellow pages and internet ads, you’re missing out on some low-hanging fruit! Here are three easy marketing ideas for a limo or taxi cab company:

1. Use an Auto Attendant

An auto attendant has many benefits. If your company is small, an auto attendant can make it seem larger, and therefore more reputable. It can route callers to the appropriate dispatcher, if you have a separate department for commercial accounts and regular fares. An auto attendant can also be used for marketing!

Examples:

Thanks for calling Spectrio Limo! Be sure to ask about our corporate discounts when we answer your call. A dispatcher will be right with you.

Thanks for calling Spectrio Limo! Did you know you can book your next trip online at Spectrio Limo dot com? It’s fast and easy! Please hold for the next available dispatcher.

Thanks for calling Spectrio Limo, where your 10th booking is always 10% off! Ask us for details when a dispatcher answers your call in just a moment.

 

2. Take advantage of hold time

Your callers on hold are a captive audience. Use this valuable wait time wisely! Cross-sell your other services, let callers know if you offer online reservations, and give them information like the payment types you accept, geographic areas you cover, or details about your vehicles. You could even offer some rate information and answer frequently asked questions.

Examples:

Did you know that Spectrio Taxi offers service throughout the entire state? That’s right…even if you’re flying into Jacksonville and you need a ride to Key West, we can get you there! Visit Spectrio Taxi dot com for a complete map of our service area and rate estimations.

At Spectrio Limo, we can serve groups as large as 100 with our fleet of passenger vans. To make a group reservation, please visit our website, or continue to hold. A dispatch agent will be right with you.

Calling for rates? Here are some approximate travel costs for our favorite destinations from Tampa International Airport. Downtown Tampa and the convention center - $25. Clearwater Beach or downtown St. Petersburg - $55. Busch Gardens - $45. And The Dunedin Brewery - $60. We’ll be with you shortly to give you a custom quote for your trip!

 

3. Mobile marketing for people on the go

With 90% of American adults owning a cell phone, the opportunity for mobile marketing has exploded! You can now reach your audience while they're away from home, via email or text message. This type of marketing takes some advance planning but can be a great way to get repeat business. The key is to use an incentive - such as offering a discount on their next ride - if they sign up to receive your mobile marketing.

Then, promote, promote, promote! Place opt-in links and information on your website, your social media sites, and even right inside your vehicles. Be sure you don't bombard your customers with too many options, and be considerate by offering an opt-out option. There are some legal requirements for mobile marketing, as well as best practices, so be sure to do some homework before starting a mobile campaign.

Example messages:

Text "LIMO" to 34677 to receive monthly discounts on your smartphone! Msg&data rates may apply.

Use code 2NDRIDE on your next online booking to receive 10% off! Txt STOP to opt out.

Show this text to your driver and receive 10% off your next Spectrio Taxi ride! Txt STOP to opt out.

Reserve your limo for New Year's Eve, and get home safe with Spectrio Limo! Reply with "NYE" to book your ride today.

 

Do you have any other simple marketing ideas for a limo or taxi cab company? Let us know in the comments! And if you'd like to learn more about on hold or auto attendant phone messages, contact us today.

 

Image courtesy of bigjom / FreeDigitalPhotos.net

Tags: marketing on-hold messaging

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