If you’re struggling to come up with auto repair marketing strategies for your business, get some inspiration from this list of ideas.
Start an email.
Collect email addresses from your customers and launch an email newsletter. Email is a direct line of communication that allows you to stay in touch with customers. But, it’s only effective if you follow a few best practices.
- Know your audience. Before you can create useful and relevant content, you must define your target audience. When you know exactly who you are talking to, you can create content that is much more compelling and interesting to your audience.
- Segment your audience. As you build your email list, use tags to identify qualities and habits of each customer (i.e., oil change customer, auto repair customer, truck owner, etc.). Then, only send email messages to the segments that the email content relates to (i.e. only send an email with a promotion for trucks to truck owners).
- Provide more value than promotions. While customers certainly like deals, they don’t like to be bombarded with advertisements and promotions. Balance your email messages by sharing more useful and valuable content than promotional and sales-focused ads.
Provide personalized service reminders.
Providing personalized shopping experiences is another way to make your business stand out. Collect data from customers and create profiles that allow you to see when a client is due for a service. Then, send targeted, personalized reminders to customers.
Create a customer follow-up program.
Another way to stay in touch with customers is following up with them after they have visited your location. Implement a program that requires a call to each of your customers once that have completed a service with your business. This is one of the auto repair marketing strategies that allows you to collect feedback about your performance and create a deeper, more personal connection with your customers.
Implement a subscription service plan.
If you offer regular maintenance services at your auto repair shop, consider implementing a program that ensures your customers return to you for all of their upcoming needs. Create a subscription service plan that allows customers to spread their payments out over time in return for discounted scheduled services.
Educate customers through informative in-store and online content.
Auto shop customers are notoriously skeptical, so you have to work to build trust with them. One way to do that is by providing informative content that alleviates their fears, concerns, and confusion. Through both in-store signage and online resources, provide content that:
- Explains how services are performed and why they are necessary.
- Shares facts and evidence about the value of products and services.
- Includes product demo videos that show how items work.
Recommended Reading: How to Decrease Customer Stress In Your Auto Shop
Use in-store signage to promote products and services.
Customers in your store are highly engaged prospects. Capitalize on that attention by ditching boring old posters and flyers that customers ignore, and instead use engaging and attractive digital signage marketing tools. Digital screens allow you to customize waiting area television programming, quickly update promotions, deliver animated and video advertisements, and use your programming as a silent, continuous salesperson.
Create an engaging and personal social media presence.
Use your social media channels as another way to deliver both informative and engaging content. You don’t need to be on every social media platform. But as part of your auto repair marketing strategies, create at least a profile on Facebook and regularly update your page with content that would interest your audience. Your content doesn’t have to be all about auto repair. It can be related to anything about vehicles, driving, your community, and your shop such as:
- Driver safety tips
- Car maintenance advice
- Traveling tips
- Traffic news
- Photos of your staff and location
- Customer satisfaction stories
- Info about local events
- Support for community initiatives
Get insight into customer needs through social listening.
Being on social media isn’t just about sharing messages. It’s also about listening to what others are saying. Social listening is the act of tracking conversations online to get an idea of what customers think and need. Engage in social listening to get an idea about the problems your target customers have (so you can help them solve their problems) and the way that they feel about your brand (so you can address customer issues and concerns). As you engage in social listening, look for:
- Mentions of your brand
- Mentions of your competitors
- Comments that relate to your industry, products, and services
Reward customers for social check-ins and mentions.
Positive social mentions about your brand are good for business. They are a form of free advertising because they put your business in front of an audience without any work or payment on your part. So, encourage your customers to mention your business and check-in through social platforms during their visits. Provide incentives like check-in offers or contest entries to encourage customers to mention their visit on social media.
Encourage past customers to write reviews.
Another way to leverage user-generated content to connect with more customers is by collecting and posting reviews about your business. Customer reviews are important pieces of strong auto repair marketing strategies as they build trust and encourage new customers to do business with you. So, set up systems that encourage past clients to share reviews on feedback cards, review sites, and even filmed testimonials. And, don’t file away reviews. Post them where all of your customers can see them.
Recommended Reading: Why Collecting Customer Reviews Matter
Highlight before and after photos.
You can also show customers that they can trust you by sharing content that proves the value of your work. Use digital signage as a way to highlight before and after photos of the work your team has completed. Also feature photos on your website and in print brochures.
One of the auto repair marketing strategies that will bring customers right into your store is hosting events. Hosting open houses, information sessions, and seminars about car maintenance is a good way to welcome new faces to your auto shop as well as form relationships with past customers.
Connect with local shoppers online.
While it may seem like the internet is a tool for connecting with people all over the world, it is also a very useful tool for connecting with people right in your neighborhood. You can use auto repair marketing strategies that are designed to target customers based on their location by:
- Optimizing your site for local SEO.
- Using Facebook and Google ads to target customers in your area.
- Creating Google Business and Yelp profile pages.
Create a referral rewards program.
Put your customers to work for you by offering a referral rewards program. Let current customers know that if they refer a new customer to your business, they will receive benefits such as small freebies, service discounts, and contest entries. You may also want to give small rewards to new customers when they mention a referral as that will help them remember to give credit to their referrer.
Get involved with the community.
Let people in your community know that you are in the area and dedicated to supporting other local initiatives. Get involved with the community by:
- Sponsoring local community events.
- Working with nearby charities.
- Partnering with other local businesses.
Create a schedule for executing your auto repair marketing strategies.
Round-up posts like this are great because they get your creative, marketing juices flowing. But ideas for auto repair marketing strategies are only powerful if you implement them.
Don’t use this post to get ideas, then fail to follow through and execute your plans.Download our free marketing content calendar to help turn your ideas into plans with dates and deadlines that will help you execute on auto repair marketing strategies that can help you grow and build your business.