As a brand, you should have influence over each interaction a customer has with your business. You should consider every possible situation that could bring your customer into contact with your brand and design that scenario to deliver a positive experience. And for that, there is touchpoint mapping.
In most medical facilities, music isn’t a top priority. It’s simply used as overhead or background music that fills in the silence. But researchers are finding that music for hospitals is way more powerful than most of us realize.
Customers in a retail setting don’t want to be ignored. They also don’t want to be bothered. So, how do you know how much human interaction in retail stores is too much or too little?
Tags: retail marketing
Researchers in Florida found that avoiding patient dissatisfaction isn’t as difficult or as complex as it can seem. In their study, “Improving Wait Times and Patient Satisfaction in Primary Care,” researchers determined that there are just a few things that truly annoy and irritate patients.
In almost every dentist’s office, you’ll find waiting rooms TVs. Television screens are frequently placed in areas where patients sit before their appointments.